With Winter approaching, we were tasked to launch Ocean Basket’s new winter menu across social.
Let’s hand it to you
Every day, over 4 billion Facebook posts are made, over 4 million videos are uploaded and 6 million tweets are sent. Online activity has never been so busy which means the pressure for creating outstanding content has never been so high.
We really wanted to celebrate the hands on experience of sharing an Ocean Basket meal with family and friends. Because we needed to create content that would stand out and grab the attention of our audience, we decided to “handle” the art direction in a rather off-beat sophisticated way. By maintaining the familiar, strong branded cool tones of Ocean Basket, our creative heroed each dish by presenting them as if on an invisible silver platter held by hands extending through holes in a wall. We then distributed the content across Social Media. The result: thumb-stopping content with an unusual twist to warm the fingers and the bellies.
Notice the "hands-on" approach of the carefully curated video content that brought the winter menu to life through quick quirky clips.
See how the art direction included simple, sophisticated visuals that served to highlight each winter menu dish perfectly.
